Qualia was founded in 2015 with the mission of creating best in class well-being products by employing a unique methodology to research and development based on complex systems science. This scientific approach focuses on supporting the body’s ability to self-regulate, rather than overriding regulatory systems with chemicals designed to move a biomarker in a particular direction. The company began with a focus on cognitive products with the launch of its Qualia nootropic line and will continue to provide comprehensive products for overall peak performance. Learn more about Qualia's scientific approach here.